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CNC Launches ‘Súbete la Manga’ Campaign to Spur COVID-19 Vaccinations Among California Latinos

 CNC Launches ‘Súbete la Manga’ Campaign to Spur COVID-19 Vaccinations Among California Latinos

Súbete la Manga campaign aims to inspire confidence and promote awareness of the COVID-19 vaccine

Coachella, CA   Communities for a New California (CNC) is ramping up COVID-19 vaccine outreach efforts through the ‘Súbete la Manga’ campaign, a multipronged effort designed to galvanize Californians to partake in the state’s historic vaccine undertaking. 

Widely known Mexican-American radio and television personality, Don Cheto, is kicking off the campaign through the airwaves with a lighthearted and jubilant message prodding audiences to roll up their sleeves (súbete la manga) and get vaccinated (y vacúnate).  Don Cheto's Súbete la Manga y Vacúnate message will be broadcasted across social media platforms and on the radio targeting Coachella Latinos as well as those in surrounding hard-to-reach neighborhoods. 

Watch the Don Cheto Súbete la Manga video on CNC’s Facebook.

“COVID-19 has directly impacted working families in the neighborhoods that we serve. The virus has been devastating to our health, economy, education, and emotional wellbeing so we have to escalate all of our programs to reverse the tide. CNC’s efforts will serve to counter inequity in vaccine distribution, disinformation, and vaccine hesitancy. It’s important for our community to see themselves reflected in the vaccination process and to receive information from the people they trust,” said Anna Lisa Vargas, CNC Coachella Valley lead community organizer.  

CNC is also providing outreach through phone banking efforts encompassing 10 counties (with the goal of ultimately reaching over 50,000 households), literature distribution in Coachella, Merced and Stanislaus, as well as door-to-door canvassing in Sacramento. Additionally, CNC provides critical training and assistance to a growing list of 24 organizations to help these groups replicate outreach efforts among both hard-to-reach and low participation neighborhoods. CNC has implemented a series of communications campaigns that include COVID-19 vaccination messaging at essential locations like supermarkets and in virtual spaces such as radio, TV, and social media

“We are accelerating our COVID-19 outreach to achieve widespread vaccination among Latino and underserved neighborhoods in California. Vaccines are our best tool to get out of this pandemic, but it’s not enough to have developed this scientific marvel; every eligible individual must get their shot for this to work. This will take a unified effort that includes our families and the people who are families incorporated into their daily lives before this pandemic started, and Don Cheto embodies just that,” added Karina Martínez, director of communications for CNC. 

CNC encourages everyone 16 years of age and older to get vaccinated. Sign up for a vaccine at myturn.ca.gov, call 1-833-422-4255, or visit a vaccination center in your area. !Súbete la Manga y vacúnate!  


Communities for a New California Education Fund is building a new power in the San Joaquin, Central and Imperial valleys by inspiring working-class Californians to engage, activate and fight for social change in their communities. With the help of staff and volunteers from the very communities we serve, CNC EF organizes and educates residents about policy issues that impact our rural families and organize to improve our neighborhoods.