Karina Martínez is a bilingual communications strategist at Communities for a New California, renowned for her innovative approach to shaping impactful social campaigns. Within the organization, she supports the development of the Lúcete Latina video series digital media campaign, relational organizing, and public policy work through media exposure. Karina is the point person for media inquiries on various civic engagement issues, including housing, climate change, redistricting, reproductive rights/health care, and education.
With a decade-long career, Karina has expertly intertwined the Latino narrative into diverse local, state, and national programs, leaving an indelible imprint on initiatives like the 2020 Census, COVID-19 outreach, and elections across varying scales. Her dynamic presence on Spanish media platforms and public forums exemplifies her role as a visionary communicator.
Karina's pioneering efforts include spearheading groundbreaking campaigns such as "USA Tu Poder," instrumental in driving record Latino voter turnout in 2018, and "Tortillas y Más," which adeptly disseminated critical census information to hard-to-reach populations during the COVID-19 shutdowns. Her unwavering commitment to catalyzing change within the Latino community through innovative and impactful strategies defines her professional ethos.
Recognized for her contributions, Karina has garnered accolades such as the Young, Gifted & Green 40 Under 40 Awards and the esteemed Reed Awards, solidifying her exceptional impact in the field. Beyond her professional endeavors, she generously volunteers for the University of California, Los Angeles (UCLA) Latino Alumni Association and played a pivotal role in establishing the Jaquez Family Scholarship Fund alongside NBA player Jaime Jaquez Jr. Karina attended UCLA, and San Diego State University, where she received degrees in International Development and Public Health.